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Back to Deal Flow
MultifamilyUnder Contractacquisition

Ivy Tower

350 West 43rd Street, New York City, NY·Feb 26, 2026, 10:00 AM

Deal Size

$150.5M

Cap Rate

Est. 5.80%

$/SF

—

$/Unit

$470,313

Occupancy

—

Market SignalBullish (moderate/10)

The Ivy Tower acquisition at a cap rate of 5.80% is competitive within the New York City multifamily market, suggesting a reasonable risk-adjusted return. Given the property's size of 320 units and its location in a prime area, the price per unit is likely in line with recent transactions in the Hudson Yards submarket. The buyer, GO Residential REIT, has a strong portfolio in NYC, indicating confidence in the asset's potential for stable cash flow and appreciation, despite the lack of disclosed occupancy and WALT metrics which are critical for a full risk assessment.

Buyer Strategy

GO Residential REIT's strategy appears to focus on core-plus investments, leveraging their existing portfolio in NYC to enhance returns through strategic acquisitions like Ivy Tower. This acquisition signals confidence in the long-term viability of the NYC multifamily market.

Seller Motivation

The sellers, Friedman Management, MADD Equities, and Joy Construction, may be looking to capitalize on favorable market conditions for multifamily assets, possibly for portfolio rebalancing or to fund new projects.

Market Signal

This deal reflects a continued strong interest in NYC multifamily assets, suggesting that institutional investors remain bullish on urban residential markets. The pricing indicates a recovery from pre-COVID levels, reinforcing confidence in the sector's resilience.

Parties
BuyerGO Residential REIT →
SellerFriedman Management, MADD Equities and Joy Construction →
Broker

Newmark

Location Analysis
Gateway Market
Major employers include JPMorgan Chase (finance), Google (tech), and NYU Langone Health (healthcare), contributing to a diverse and resilient job market.

New York City has seen a rebound in population growth post-pandemic, with a projected increase in residents driven by high-income earners returning to urban centers. The median household income in NYC is approximately $70,000, supporting demand for multifamily housing.

The competitive set includes newer developments like 411 West 35th Street and 444 West 35th Street, both opened in 2018, which offer modern amenities and are likely to attract similar tenant profiles. Recent comps in the area suggest strong demand for multifamily units.

The supply pipeline in the Hudson Yards area is robust, with several projects under construction. However, the overall demand for housing in NYC continues to outpace supply, mitigating immediate oversupply risks.

Cap Rate Context

The 5.80% cap rate is competitive when compared to the average cap rates for multifamily properties in NYC, which range from 4.5% to 6.5%. This spread indicates a moderate risk profile, suggesting that the market is pricing in some uncertainty but still values the asset highly.

Rent Growth

Market fundamentals indicate a positive rent trajectory, with asking rents in the Hudson Yards area showing a year-over-year increase of approximately 3-5%. This aligns with the broader NYC trend of rising rents as demand recovers.

Tenant Assessment
Mixed
Executive Signals

“7 Dey Street and 409 Eastern Parkway represent the latest steps in a concerted effort to deliver meaningful value to our unitholders.”

Joshua Gotlib·GO Residential REIT·bullish

“These acquisitions are expected to enhance our scale, asset quality and long-term growth profile, in addition to generating diversity within our portfolio.”

Joshua Gotlib·GO Residential REIT·bullish
Market Comparables

34 Berry Street

New York City · Multifamily · acquisition

$76.0M5.80% cap

61 Broadway

New York City · Multifamily · financing

$420.0M5.80% cap

Three New York City Apartment Complexes

New York City · Multifamily · acquisition

$380.5M5.80% cap

265 East 66th Street

New York City · Multifamily · acquisition

$150.0M5.80% cap

Port Chester Multifamily Project

Port Chester · Multifamily · refinancing

$66.0M5.04% cap
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