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Back to Deal Flow
Mixed-UseAnnouncedacquisition

1515 Broadway

1515 Broadway, New York, NY·Jan 30, 2026, 10:10 AM

Deal Size

$131.9M

Cap Rate

Est. 6.20%

$/SF

—

Size

—

Occupancy

—

Market SignalNeutral (weak/10)

The acquisition of 1515 Broadway at a 6.20% cap rate reflects a cautious approach given the mixed-use nature of the asset in a prime location like Times Square. While the cap rate is competitive compared to other recent transactions in the area, the lack of disclosed occupancy and WALT raises concerns about immediate cash flow stability. Additionally, SL Green's recent rejection of a casino project at this location indicates potential operational challenges that could affect future performance.

Buyer Strategy

SL Green's acquisition strategy appears to focus on core-plus investments, aiming to capitalize on the recovery of the New York City market. Their significant presence in Manhattan indicates a long-term commitment to the area, despite recent operational challenges.

Seller Motivation

The seller's motivation remains unclear, but potential reasons for disposing of this asset could include portfolio rebalancing or capital recycling, particularly if they are facing liquidity pressures post-pandemic.

Market Signal

This deal reflects ongoing institutional interest in New York City real estate, particularly in prime locations like Times Square. The pricing suggests a cautious optimism in the market, as investors weigh the potential for recovery against operational risks highlighted by SL Green's recent challenges.

Parties
BuyerSL Green Realty →
JV Partner

{"Caesars Entertainment","Roc Nation"}

Location Analysis
Gateway Market
Major employers include JPMorgan Chase (financial services), Google (technology), and various media companies concentrated in Manhattan.

New York City continues to attract a diverse population, with a steady influx of young professionals and a high median household income of approximately $70,000. The city's resilience post-pandemic is evident, with a projected population growth rate of 1.5% annually over the next five years, bolstered by its status as a global economic hub.

The Times Square area features numerous mixed-use properties, including the recently completed TSX Broadway and the iconic One Times Square. Recent transactions in the vicinity have seen cap rates ranging from 5.5% to 6.5%, indicating a competitive market for quality assets.

The supply pipeline in the Times Square area is relatively constrained, with only a few projects under construction, including a 200,000 SF hotel and retail complex. This limited supply is expected to support rental growth in the medium term.

Cap Rate Context

The 6.20% cap rate for this deal is slightly above the average cap rate for mixed-use properties in Manhattan, which typically range from 5.5% to 6.0%. This spread suggests a higher perceived risk due to potential operational challenges and the mixed-use nature of the asset.

Rent Growth

Given the strong demand for retail and office space in Times Square, asking rents are projected to grow at 3-5% annually over the next few years, supported by the area's recovery and increasing foot traffic.

Value-Add

There may be opportunities to enhance the asset's value through strategic renovations or repositioning, particularly if current occupancy is below market levels. The mixed-use nature allows for flexibility in tenant mix, which could be leveraged to attract higher-paying tenants.

Tenant Assessment
Mixed
WALT

The absence of disclosed WALT raises concerns about lease stability and tenant retention. If the asset has a diverse tenant mix, this could mitigate risks associated with individual tenant failures.

Executive Signals

“They have done a lot for this city. This is the second deal we’ve done with them.”

Brett Herschenfeld·SL Green Realty·bullish

“The strong investor demand for this transaction underscores the depth of liquidity available for high-quality office assets, even amid periods of market volatility.”

Harrison Sitomer·SL Green Realty·bullish

“We are executing our plan to sell roughly $2.5 billion of property while pursuing about $1 billion in acquisitions and development opportunities.”

Harrison Sitomer·SL Green Realty·bullish

“The strength of the Midtown Manhattan office leasing market, coupled with the credit quality of our portfolio and our platform, continues to attract the support of the world’s highest quality financia...”

Matt DiLiberto·SL Green Realty·bullish

“The strength of the Midtown Manhattan office leasing market, coupled with the credit quality of our portfolio and our platform, continues to attract the support of the world’s highest quality financia...”

Matt DiLiberto·SL Green Realty·bullish
Market Comparables

570 Fifth Avenue

New York City · Mixed-Use · refinancing

$417.0M6.20% cap

Mixed-Use — New York

New York City · Mixed-Use · acquisition

$56.0M6.20% cap

1165 Broadway

New York City · Mixed-Use · acquisition

$56.0M6.20% cap

Mixed-Use Building

New York City · Mixed-Use · disposition

$58.0M6.20% cap

281 Park Avenue South

New York City · Mixed-Use · disposition

$100.0M6.20% cap
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